George Oscar Bluth II, or Gob, is the oldest of the four Bluth siblings. As an aspiring magician, Gob forms the Magician's Alliance, an organization that refuses to reveal the secrets of their magic tricks--sorry, illusions.

After the secret of his latest illusion, The Aztec Tomb, is revealed on television, the Alliance kicks Gob out. Afterward, Gob seeks to perform magic shows to try and impress the Alliance and hopefully get them to reconsider their decision.

Gob: I (bleep)ed Kitty.
Michael: Oh, Gob! I just wanted you to get the information!
Gob: I got the information.
Michael: You did, huh. About the international accounts.
Gob: [pause] Oh I see what you're getting at. No, I didn't get any information.

Gob: I've made a huge mistake.

Gob: Oh, that is just great. Now I'm expected to climb back on top of Kitty and do my thing again. I mean, this family runs into problems and it's 'Oh, let's have Gob (bleep) our way out of it.'
Lucille: What is the matter with you?

Michael: So, this is the magic trick, huh?
Gob: Illusion, Michael. A trick is something a whore does for money.
[Michael points to the young children overhearing their conversation.]
Gob: Or candy!